Clarins UK, a luxury skin care and cosmetics company, has announced it will use the Vee24 platform to deliver its Virtual Boutique strategy.
 
Having built its reputation in Europe through hands-on, personal in-store service, Clarins is using Vee24’s customer engagement platform to bring its in-store experience online. With Vee24, Clarins will deliver a Virtual Boutique experience that offers one-to-one, personalized consultations with its beauty coaches. Clarins chose to partner with Vee24 because of its ability to provide immersive, live experiences virtually, as well as for its enterprise-grade, reliable and scalable platform.
 
“Vee24 is excited to be working with Clarins to bring its service, product advice, and skincare knowledge online with virtual beauty consultations,” said Priya Iyer, CEO of Vee24. “Clarins pulls out all the stops to connect with and delight their customers and are continuing to lead in the skin care industry with the launch of their Virtual Boutique. Vee24’s multi-experience platform is uniquely able to help Clarins deliver an unmatched online customer experience that builds long-term relationships with existing and new customers.”
 
Bringing the Clarin Experience Online
 
Partnering with Vee24’s Client Services team, Clarins has created a high-end beauty studio, trained its experienced beauty coaches in online best practices, and deployed sophisticated technology.
 
Clarins’ forward-thinking online strategy uses Vee24’s video and appointment setting technology to offer personalized consultations that a customer can request immediately or schedule at their leisure. The Clarins beauty coaches and guest influencers have a high-end, multi-camera set-up that enables them to connect face-to-face with customers, as well as provide close-up, high-definition shots of products and application techniques.
 
“At Clarins, our products are the result of a 60-year dialogue with our customers, and it’s always been our passion to make their lives more beautiful,” said Emilie Maunoury, digital, ecommerce and CRM director, Clarins UK. “Vee24 is helping Clarins become the leader in creating unique online experiences for customers. We are excited to introduce the Virtual Boutique to give our customers access to experienced beauty experts and show off our amazing products.”
 
Vee24’s flexible, modular platform enables Clarins to create live, immersive experiences with its customers now and in the future. At a time when consumers are demanding more online interactions from all brands, Clarins is well positioned to meet the needs of its customers and solidify its reputation for fostering a loyal following.